Apps have revolutionized how we interact with the world by allowing people to make purchases, take payments, analyze their health, navigate with GPS, and more with ubiquitous smartphones and other wearable devices. Despite their numerous benefits, apps notoriously collect personal data, which is often shared or sold by the companies behind them for profit. The terms are also often vague on how protected your data is while using the product.
However, mobile & web apps can collect, sell, and share your data due to the permissions enabled through installation and launch. As of today, there are currently very few things you can do to limit app tracking without sacrificing performance. App permissions, terms, and agreements are intended to be vague and difficult to understand. As concern over data privacy and the handling of personal information (PII) continues to grow in the United States, many people are wondering what they can do to lessen the commodification of their private information through app tracking.
Unfortunately, most apps have some degree of data tracking built in. When you download an app, you agree to the terms and conditions regarding your information collection and are shoehorned into giving the app permissions to your location, contacts list, health and fitness, voice/recording, and more. Terms of Service are binding, and often people don’t read the fine print, meaning they are not fully aware of how much information they are allowed access to. And while you can disable some of the permissions of existing apps, this often either hinders its performance or prevents the app from operating entirely. What you gain in convenience, you lose in privacy.
How Can We Protect Ourselves?
Ultimately solutions to app tracking are limited because disabling permissions can reduce app functionality. However, you can take a few easy steps to control app tracking permissions on both existing and new apps you download.
Some basic good habits for app hygiene include:
- Not downloading unnecessary apps or ones you will use only once or twice.
- Using spoof Apple ID/Google logins.
You can also try using the website version of some apps since the data collection is less aggressive. Little habits like this can add up to a security strategy that protects your personal information. Services like Hogo can also be used to control information that ends up on the internet.
Here’s how you can try to limit data skimming with existing apps:
- Delete apps you’re no longer using, and make sure to disable their access to information through your app settings, and
- Disable location tracking on your smartphone. The downside to this, though, is that disabling your phone’s location tracking can increase your privacy but can limit convenient features such as gas stations and restaurants near your location and all the convenient bells and whistles that people enjoy using their smartphones for.
At this point in time, there are not many legal protections in place for consumers in the United States. Apps are built for convenience, and, frankly, to collect data on users. The saying “data is king” is not a myth. And other than using an old flip phone, there really isn’t much you can do, except to be mindful of your settings.
The FTC takes consumer privacy seriously and has provided some suggestions on apps and data privacy regarding apps. A lot is actually common sense–for example, only buy from the Apple App Store or Google Play Store, review privacy settings, delete old apps, and keep all software updated to prevent falling victim to security loopholes and hacking. Good security hygiene goes a long way to protecting you from bad actors. All new apps should request to track your activity, and consumers should review all privacy settings regularly. Another option to consider is using the “only track when using” setting option.
So, while there may not be many practical solutions for app tracking, being more aware and cautious about what permissions you’re willing to give an app is a good start. We are also seeing awareness of pressure from consumers in the data privacy arena recently with both Apple and Google. Apple has recently implemented App Tracking Transparency policies within its latest iOS update to inform its users which apps are seeking permission to access other information sources. Android is rolling out its Privacy Sandbox over the next few years to limit the sharing of user data, remove advertising IDs, and give users more control over their privacy.
So, according to the FTC, here is what you should do:
- Review the app’s permissions. Go to your settings to review the permissions. In general, if you notice an app needs a large number of unnecessary permissions of location, camera, address, or personal information…that’s a red flag.
- Turn off or limit location settings.
- Don’t use social media to sign into apps–it will use all the data collected to sign in. If you do use social logins, be sure to change your passwords regularly.
- Update operating software and apps as needed to protect your phone from malware.
- Delete unused apps. If you aren’t using them, why let them collect data?
Other safety tips to protect your smartphone according to the US CERT Privacy and Mobile Device Apps guidelines include watching over your device while charging publicly, and protecting your phone from theft, both of which leave you vulnerable to information theft.
Hopefully, as time passes, we will have progressed with data privacy, and people’s right to privacy, which is a constant battle when dealing with cybersecurity. Most people live their lives never needing high levels of digital security, and laws may catch up. Identity theft is always an issue, and over time, solutions to that particular issue may become easier to deal with as well. As always, early vigilance can stop problems before they begin.
Does the Hogo App Sell My Data?
The short answer to this is no Hogo does not sell your personal information. Hogo collects your information to help improve the performance of our product as we go out and scan the internet for all your private information that is being sold by data brokers. Then we enable you to delete your personal information from data broker websites that will sell your information to anyone who is willing to pay.